Repetition is important, because the Big Lie works through indoctrination. The Big Lie then becomes its own evidence base – if it is repeated enough, people believe it, and the very repetition almost tautologically becomes the support for the Lie. ... Hear something enough it becomes truth. People assume there is an evidence base when the lie is big (it's like a blind spot). ... [People also fail to realize] that there are people in our midst that lack empathy, have no care for the common good, are grandiose, arrogant, and willing to exploit and manipulate people for solely their own egocentric needs. ... [Instead] a sort of halo effect imbues leaders with presumed expertise and power – when that is not at all the case (most if not all megalomaniacal leaders, despots, tyrants, oligarchs share narcissism/psychopathy as a trait).
It was easier to dislodge untruths before social media. In social media, people tend to take public positions. When that position turns out to be wrong, it's embarrassing. And backing down is typically seen as weakness. So they double-down on untrue claims to save face and personal credibility. ... We are way too emotionally attached to being right. It would be better for our culture as a whole to value uncertainty and intellectual humility and curiosity. Those values help us ask questions without the expectation of permanent answers